Designer and founder, crafting digital products that are beautiful to use and built to grow. Currently Principal Designer at Cloudfloat, previously founder of Incomee.
Cloudfloat
Evolved a single pay-later product into an all-in-one cash flow platform. As lead designer and front-end, I drove a three-year arc — earning user trust, closing the cash flow cycle with invoicing, and repositioning the product around the Wallet as the central business account.
A freelancer invoicing tool, built solo and acquired after seven years. I designed and built Incomee end to end on no-code, grew it to a loyal base with ~1% churn, and sold it to Cloudfloat in 2024.
A research-led rethink of the information architecture behind Europe's largest clinic software. I ran a cross-functional design sprint to restructure navigation and workflows and cut cognitive load for the clinic staff who use it daily.
One mission control to replace a stack of scattered ops tools. I led research with 50+ operations colleagues and a one-week design sprint to design Stuart's internal back office — a single screen for managing couriers, orders, and performance.
Cloudfloat, previously founder of 
Incomee.
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Stuart
