Incomee — 2017–2024

The simplest way for freelancers to send a proposal and get paid faster — designed, built, and grown by one person over seven years, until it was acquired in 2024.

It started as a side project

In 2017 I had a full-time job and freelanced on the side. Getting paid was always the annoying part — and every tool that promised to fix it was a bloated all-in-one suite, stuffed with features to justify the subscription. I just wanted something simple: send a proposal, send an invoice, get paid faster. At the time I was working at a freelancer marketplace, so I wasn't only hearing my own frustration — I was surrounded by thousands of freelancers saying the same thing.

The first idea was the wrong one

Incomee didn't begin as an invoicing tool. The first version was just a way to track payments across different clients. But the feedback kept pulling it elsewhere: people didn't really want to track money, they wanted to get it, sooner. So it became an invoicing tool, and then an invoicing-and-forecasting tool. Letting go of that original idea early — and following the users instead of my own attachment to it — was probably the most important decision I made.

Built end to end, solo

I designed Incomee and built it myself, front end and backend, on Bubble. Being the only person on the product meant every decision — from the data model to the empty states — was mine to get right and mine to fix. When Incomee was named Bubble's App of the Day, the traffic that followed turned a quiet side project into a real product with paying subscribers.

The product was the growth engine

I brought in contractors to help me explore marketing channels. Honestly, none of them took off — growth never came from a clever acquisition play. It came from the product itself: people stayed. Annual churn settled around 1%, and NPS sat between 80 and 85 — numbers that, for a solo-built tool, told me it was genuinely loved.

The exit

In 2024, Cloudfloat acquired Incomee. What made it worth acquiring wasn't scale — it was a well-designed, distinctive invoicing product shaped entirely by user feedback, with a base that didn't churn. The fit was strategic: Incomee stays focused on freelancers, Cloudfloat focuses on small-to-large businesses, and Cloudfloat's financing and payment-terms infrastructure connects the two.

What I took from it

I started Incomee as a designer and front-end builder. I came out the other side having learned the parts I was missing — product strategy, and the business reality of running something on your own. That's the combination I carry now: I can design and ship a product, and reason about why it should exist and how it grows.